Why
Gravitas

Built for teams that need senior SDRs, credible buyer conversations and qualified pipeline.
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When you sell a complex B2B technology offer, the first live conversation matters. Gravitas is built around experienced SDRs, sharper targeting and hands-on strategy so your brand is represented credibly from the first touch.

Senior SDRs, not entry-level reps.

We put experienced SDRs on the phone because first impressions matter. Commercial maturity directly affects how your brand is represented and how opportunities are qualified.

Technology-focused, not generalist

We work in software, cloud, security and industrial technology. That focus gives us stronger buyer fluency, tighter qualification and more relevant outreach.

AI-assisted, human-led.

AI and automation reduce research and admin so our SDRs spend more time with the right buyers and less time on manual work

Qualified pipeline, not activity theatre.

Over 60% of meetings convert into registered pipeline across active campaigns.

Meet the SDRs representing your brand

These are the people speaking to your buyers every day. Senior SDRs with the tone, professionalism and commercial maturity to represent your brand credibly.

Get in touch

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Jonathan Worthington

Senior Sales Development Representative

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Joseph Manduma

Senior Sales Development Representative

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Kris Raven

Senior Sales Development Representative

Why this approach works

Most outsourced SDR models optimise for activity. We optimise for qualified pipeline.

Better buyer conversations lead to stronger qualification. Stronger qualification leads to better meetings and healthier pipeline. Healthier pipeline leads to more predictable revenue.

That is why we focus on senior SDRs, tighter targeting and hands-on execution rather than activity for its own sake.

Connor Addis
CEO & Founder, Gravitas

Gravitas was built after years of working alongside technology sales leaders who wanted outbound to feel professional, controlled, and commercially sound.

Most outbound underperforms not because of strategy, but because execution lacks experience, focus, or targeting discipline. Our approach is simple: senior SDRs, technology focus, and continuous learning from the market.

We operate as an extension of your team, with clear accountability and a focus on pipeline quality. If we don’t believe we can deliver at the level you expect, we’ll tell you.

Curious about the proof behind this approach?

View client stories

Gravitas felt like an extension of our team from day one.

Connor Addis

CEO & Founder