COOKIE POLICY

Last updated: 19 April 2026

1. INTRODUCTION

This Cookie Policy explains how GRAVITAS TECHNOLOGY LTD trading as Gravitas Tech (“we”, “us”, “our”) uses cookies and similar technologies, including pixels, tags and comparable tracking technologies, on our website (the “Website”).

This Cookie Policy forms part of our broader privacy framework and should be read together with our Privacy Policy, which provides detailed information about how we process personal data, including business contact data, in accordance with the UK General Data Protection Regulation (“UK GDPR”) and the Privacy and Electronic Communications Regulations (“PECR”).

Cookies and similar technologies may be used on the Website for the following purposes:

to ensure the secure and reliable operation of the Website;
to enable core technical and functional features;
to protect against misuse, fraud and security incidents; and
where permitted by applicable law, to collect limited, non-intrusive analytics information to help us understand and improve Website performance.

We do not use cookies for consumer profiling, behavioural advertising or cross-site tracking.

Any use of optional cookies is implemented in accordance with applicable legal requirements, including consent obligations under PECR and UK GDPR, where required.

2. WHAT ARE COOKIES?

Cookies are small text files that are placed on your device, such as a computer, smartphone or tablet, when you visit a website. They are widely used to enable websites to function efficiently, to improve user experience, and to provide information to website operators.

Cookies may be categorised as follows:

Session cookies, which are temporary cookies that are deleted automatically when you close your browser; and
Persistent cookies, which remain stored on your device for a defined period or until they are deleted manually.

Cookies may also be categorised based on their origin:

First-party cookies, which are set directly by the Website and are used primarily to enable core functionality, security and performance; and
Third-party cookies, which are set by third-party service providers where such providers support limited functionality or analytics, and only where permitted by applicable law.

In addition to cookies, the Website may use similar technologies such as pixels, tags or local storage objects. For ease of reference, all such technologies are referred to collectively in this Cookie Policy as “cookies”.

Cookies do not typically contain information that directly identifies you as an individual. However, where cookies are linked to identifiers such as IP addresses or other online identifiers, they may constitute personal data under applicable data protection laws. Any such processing is carried out in accordance with our Privacy Policy and applicable legal requirements.

3. TYPES OF COOKIES WE USE

3.1 Strictly Necessary Cookies

Strictly necessary cookies are essential for the operation, security and integrity of the Website. These cookies enable core functionality and cannot be switched off in our systems, as the Website would not function properly without them.

Strictly necessary cookies may be used, without limitation, to:

enable basic Website functionality and navigation;
ensure secure access to the Website and protect against unauthorised access or misuse;
maintain Website stability and performance;
manage and record cookie preferences and consent settings; and
support load balancing and technical service continuity.

These cookies do not collect information for marketing or advertising purposes and are not used to track users across websites.

Legal basis:
Strictly necessary cookies are used in accordance with Regulation 6 of the Privacy and Electronic Communications Regulations (PECR) and do not require user consent.

3.2 Analytics Cookies (Optional)

Where enabled, analytics cookies allow us to collect aggregated and statistical information about how visitors interact with the Website, in order to assess performance, identify technical issues and improve usability.

Analytics data may include, by way of example:

pages visited and interaction patterns;
time spent on pages and navigation paths;
approximate geographic location, such as country or region;
device type, operating system and browser information; and
error or performance-related information.

We use analytics data only in an aggregated and non-identifying manner and do not seek to identify individual users through analytics cookies.

Analytics cookies are:

deployed only where permitted by applicable law; and
subject to your consent, unless configured in a privacy-preserving manner that does not require consent under applicable regulatory guidance, such as anonymisation or equivalent safeguards.

Legal basis:
Consent, where required under PECR and UK GDPR.

3.3 Marketing / Advertising Cookies

We do not use cookies or similar technologies for:

consumer advertising;
behavioural profiling of individuals;
cross-site or cross-platform tracking; or
retargeting or interest-based advertising.

Our Website is designed for business-to-business and professional use only, and we do not engage in consumer-facing advertising activities via cookies.

If our use of cookies changes in the future to include marketing or advertising technologies, we will:

update this Cookie Policy accordingly; and
implement appropriate consent mechanisms in compliance with PECR, UK GDPR and applicable regulatory guidance before such cookies are placed.

For the avoidance of doubt, the Website does not rely on cookies for automated decision-making or profiling within the meaning of applicable data protection laws.

4. THIRD-PARTY COOKIES

Some cookies and similar technologies used on the Website may be set by trusted third-party service providers that support the operation, security, performance or analytics of the Website, for example hosting providers, content delivery networks or analytics service providers.

Such third-party cookies may be used, by way of example, to:

ensure the secure and reliable delivery of Website content;
protect the Website against malicious activity or abuse; and
provide aggregated analytics and performance insights, where enabled.

We do not control the setting or operation of third-party cookies directly. The use of such cookies is governed by the relevant third party’s own privacy and cookie policies, which may differ from our own.

Where required by applicable law, third-party cookies are placed only with your consent or in accordance with applicable regulatory guidance. Further information about third-party cookies, including their purposes and retention periods, can be found in the relevant third party’s privacy or cookie notices.

We seek to work only with reputable third-party service providers that implement appropriate technical and organisational measures to protect personal data in accordance with applicable data protection laws.

5. COOKIE DURATION

Cookies used on the Website may be either session-based or persistent.

Session cookies are temporary and are deleted automatically when you close your browser.
Persistent cookies remain stored on your device for a defined period or until they are deleted, and are used to support functionality, security or analytics purposes where applicable.

Persistent cookies are retained only for as long as necessary to fulfil their intended purpose, taking into account factors such as:

the nature and purpose of the cookie;
regulatory and technical requirements; and
guidance issued by relevant supervisory authorities.

Where required by applicable law, cookie retention periods are disclosed through our cookie management tool or in a cookie table made available on the Website. You may delete or manage cookies at any time through your browser settings or, where applicable, via our cookie preference controls.

We periodically review the cookies used on the Website to ensure that they remain necessary, proportionate and aligned with applicable legal and regulatory requirements.

6. MANAGING COOKIES

You can manage, modify or withdraw your cookie preferences at any time through the following methods:

Cookie preference controls

You may use our cookie banner or any cookie preference management tools made available on the Website to accept, reject or adjust your preferences for non-essential cookies.

Browser settings

Most web browsers allow you to control cookies through their settings, including blocking or deleting cookies already placed on your device. Please note that browser-level controls may not be granular and may affect cookies across all websites you visit.

Please be aware that:

Strictly necessary cookies are essential for the operation, security and integrity of the Website and cannot be disabled through our systems. Blocking these cookies may impair core Website functionality or security features.
Disabling or restricting other categories of cookies, such as analytics cookies, may limit our ability to understand Website usage and improve performance, but will not prevent you from accessing the Website where strictly necessary cookies remain enabled.

Where required by applicable law, we will respect your choices and ensure that non-essential cookies are not placed unless and until you have provided valid consent. Your preferences will be recorded and applied in accordance with applicable legal and regulatory requirements.

We periodically review our cookie practices and controls to ensure continued compliance with applicable data protection and electronic communications laws, including guidance issued by the Information Commissioner’s Office (ICO).

7. UPDATES TO THIS COOKIE POLICY

We may amend or update this Cookie Policy from time to time to reflect changes to:

the operation, functionality or security of the Website;
applicable legal or regulatory requirements, including guidance issued by the Information Commissioner’s Office (ICO); and
the types of cookies or similar technologies used on the Website.

The most current version of this Cookie Policy will always be made available on the Website and will be identified by the “Last updated” date at the top of the document.

Where changes materially affect the use of cookies that require consent, we will take appropriate steps to notify users and, where required by law, seek renewed consent through our cookie banner or preference controls before such cookies are placed.

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